AI Spam Triggers Worst Google Search Algorithm Update in Over 14 Years, Says SEO Executive

Google search has been negatively impacted by AI-created spam, leading to the worst algorithm update seen in over 14 years, according to a senior SEO executive. Fraudsters are leveraging AI to create junk content, which is cluttering Google's search results on an unprecedented scale. A negative correlation has been noticed between the use of affiliate marketing and content complexity. This issue isn't unique to Google, all search engines are falling victim to large-scale affiliate link spam campaigns. According to Lily Ray, a senior director of search engine optimization at Amsive Digital, the quality of results on Google search is the poorest it's been in her 14-year career.