Lemon8, TikTok's Sibling App, Witnesses 160% Growth, Enhancing Influencer Marketing

Lemon8, the sister app to TikTok, has experienced a notable growth of 160% in the first half of 2023, as per the data sourced from analytics firm Data.ai. The app achieved approximately 7.5 million downloads worldwide, in part due to its innovative marketing efforts. The '100 Bucket List Ideas' campaign is a recent initiative by Lemon8, where the platform incentivizes influencers to promote the app. This strategic move has effectively boosted influencer marketing, making Lemon8 a formidable player in the sphere of social media applications.