GenAI Can Assist Small Businesses in Achieving Market Parity

Generative AI possesses the potential to level the competitive field, particularly for small and medium enterprises (SMEs). The technology can address gaps in content, insight, and technology that are often faced by SMEs in competition with larger corporations. By leveraging their inherent agility, SMEs can adopt and innovate with AI to boost their competitiveness in the market. The article provides early examples of how text and image generation, AI-generated video, and customer insights can fortify SMEs. It cites the example of Dollar Shave Club, a startup that challenged industry giant, Gillette, with a viral video campaign, illustrating how resourcefulness can trump extensive corporate resources.


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