Study Indicates SEO Spam Is Overpowering Google Search

A recent study reveals a concerning inverse relationship between a website's optimization level and its perceived expertise, suggesting that excessive search engine optimization (SEO) could potentially harm page quality. The study also notes the rising trend of generative AI sites, which use aggressive SEO tactics to dominate search results. These AI content farms can scan human-written sites, utilize them as training data, rewrite the content slightly, and then effectively outpace human competition in search rankings. This trend indicates that Google search might be losing the battle against SEO spam.